![]() What they're saying: "They need a strategic media deal, one that probably involves established networks that are measured so that LIV and its players can transact with media companies, sponsors and advertisers at scale," Pat Crakes, a former Fox Sports executive who now works as a consultant, says. The PGA Tour is getting nearly $700 million a year from NBCUniversal and Paramount Global for its new TV deal that began this year, plus an additional $75 million from Disney for ESPN+ streaming rights.The big picture: The appetite for sports rights, particularly among streaming services, has arguably never been greater. That's been sort of the immediate set of questions," Kholsa says. "I think the focus from everybody, any partner that we're discussing with, is first and foremost, does the product work? Do fans care about it? And if that is going to work, then everything else falls into place.Saudi Arabia's involvement has drawn criticism due to the Middle Eastern country's poor record on human rights and the murder of journalist Jamal Khashoggi.We understand that it is a change from what people are used to seeing in the golf world," LIV's president and COO Atul Kholsa says. You can play on tons of different courses, including traditional putt-putt, space courses, and office levels Just use your mouse to aim your putter, select the power of your swing, and sink those balls Our mini golf challenges are perfect for all types of players. ![]() We're launching something new it's very different. Our mini golf games feature exciting, smooth, and addictive gameplay. "Our objective, first and foremost this year, is to showcase the product.Zoom out: LIV is led by golfing legend Greg Norman and bankrolled by Saudi Arabia's sovereign wealth fund. Internationally, LIV has about 30 partners that cover 180 territories including Korea and sub-Saharan Africa.matches on YouTube, Facebook and its own website. State of play: LIV currently streams all of its U.S. That's even more true for sponsors accustomed to the exposure from PGA Tour events. □ Tim's thought bubble: Once the novelty wears off, LIV could quickly become yesterday's news if it can't reach an audience. But our approach has been to launch the product and push it out there for the fans and then have an eye on 2023 and beyond," LIV's chief media officer Will Staeger says. "We've been in active dialogue with all the major media companies for all of 2022, and there is significant interest.Why it matters: It's a bold gambit by LIV, which is going the opposite direction compared to similar upstart leagues like the USFL, which secured multiple TV partners before beginning play. Over 600,000 users revel in PLAYLINKS games every day, and its leading games include Slot Mate and Electric Slots topping sales successively in Facebook Instant Game Casino section.PGA challenger LIV Golf is willing to sacrifice TV exposure in order to get the league up and running quickly rather than hold back for a media rights deal, the league's executives tells Axios. PLAYLINKS( ) is a game production company which develops and services casual games that can be relished in various devices such as smartphones, tablets, and PC. PLAYLINKS CEO Lim, Sang-beom stated, "PLAYLINKS produces casual games available in various digital devices, and our casual golf game 'KITTY GOLF' will provide unique and fun experience by giving room for unconstrained, creative play in every stage."Ī game of golf and intellect, 'KITTY GOLF' is available for everyone on Facebook Instant Games free of charge. It is expected to promote friendly relations and competitions by allowing people to participate in tournaments and enjoy real-time ranking with game users including friends from SNS. 'KITTY GOLF' showcased over 50 different challenging golf stages played with actual golf rules, some of which involved reduction of carry distance when the ball falls into a bunker, and penalty applied when the ball is in a hazard.
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